A Illustrator's Journey

Packaging 31/03/2019 'Produce a series of illustrations for packaging to be used for a new range of organic  biscuits for children. There are three varieties in the range: Raisin    Choc Chip    Ginger The client wants specifically three illustrations featuring extinct animals interacting in some fun way with a biscuit to be used on the boxes. The drawing should be in full colour, and the client would like the colours to reflect the flavour of the biscuit. How will you stand out amongst the others? You need to decide whether you will exploit 'pester power' or appeal to both adult and child. You may want to develop characters suitable for young children or employ a style of drawing to appeal to your all audiences. You also need to decide whether you will have hand drawn or 'Straight' typography.  You need to submit all stages of the development process - thumbnails, visuals for all three designs and a mock up for at least one.'...

Text and Image  18/03/2019 ' Begin by taking each pair of words from the list below and write them in your own hand writing. Big Small    Fat Thin    Fast Slow    Fun Boring    Calm Mad  Now write each pair of opposites in a way that is descriptive. Write the words both in upper case and lower case.  Turning on your software, scroll through the fonts and select one that suits your word. Reflect the qualities you were seeking to express when hand-drawing the word. Note whether its serif or sans serif. It may help to type the word several times in different fonts and make a direct comparison between them.  Print of the words in the typefaces you've selected in a size that reflects the meaning of each word.  Trace the typeface in pencil using the colour that best communicates its meaning.  Use a moodboard to explore other media qualities which communicate the meaning of your word....

A Menu Card  16/06/2018   ' For this exercise you are asked to provide an illustration for use on the menu of a sophisticated, quality fish restaurant, the restaurant is modern, bright and contemporary in design. Any food depicted needs to be visually appetising. Although the image will be used at a small size on the actual menu, if it is successful the restaurant would be interested in also using the image as a logo on their stationary and vans.  You will probably want to work on the artwork at a large scale but you need to provide an example reduced to 40mmx40mm as it will initially be used.'    I began with making two moodboards. The first moodboard is google searched of contemporary restaurant logo's, The second is a google search on fish logo's: Contemporary Restaurant Moodboard  Fish Restaurant Moodboard   I couldn't find a lot of existing fish restaurant logo's on just google search so I took some inspir...

Image Development 05th January 2018 ' Cut two 'L' shapes out of stiff paper or card. Explore formats, to zoom in and out of compositions.  Take an image which has a range a content - a family photo, and interior from a magazine or another artist's work - and enlarge it to A4. Scenes with action with a background and foreground can be most useful here.  Use the 'L's to create edited versions of each image. Try presenting it in different formats. Repeat this using your photocopies.  1. Do some images seem to have more drama because of the way you have cropped them? Has the focus changed - Have you made the original subject of the image seem more or less important? Choose a word for each image that relates in some way to the content. Using one of the images as a basis for an illustration, draw up your artwork to make a poster. Add colours and textures to emphasise your message.  Use the word you selected as the title and reproduce it in...